Outsmarting Goliath

Outsmarting Goliath

How to Achieve Equal Footing With Companies That Are Bigger, Richer, Older, and Better Known

Downloadable Audiobook - 2009
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Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.
Publisher: [United States] :, Blackstone Audio, Incorporated :, Made available through hoopla,, 2009.
Edition: Unabridged.
ISBN: 9781433273988
1433273985
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (7hr., 50 min.)) :,digital.
data file, rda
digital, Digital recording
Additional Contributors: Fields, Anna 1965-2006.,- Narrator
Alternative Title: hoopla (Digital media service)

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