How A Little Car Can Teach the World to Think Big and Act BoldDownloadable Audiobook - 2011
Do you have the eyes, the ears, and the hands to be a Nanovator? Youre about to find out. In India, entire familiestoo poor to afford a carcrowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motors venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tatas imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!
Publisher: [United States] :, Oasis Audio :, Made available through hoopla,, 2011.
Branch Call Number: eAudiobook hoopla
Characteristics: 1 online resource (1 audio file (13hr., 59 min.)) :,digital. data file, rda digital, Digital recording
Alternative Title: hoopla (Digital media service)