Does your Marketing Sell?

Does your Marketing Sell?

The Secret of Effective Marketing Communications

Paperback - 2005
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Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesn't get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New (navigation, ease, wording) AIDA concept includes clear details on how your customers interact with marketing and gives easy to follow advice on everything from simple navigation to correct language use which are proven to increase campaign results.
Publisher: London ; Boston : Nicholas Brealey Pub., 2005.
ISBN: 9781857883503
1857883500
Characteristics: 278 pages :,illustrations ;,23 cm.

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